Hulk Hogan is suing Post Cereals, the maker of Cocoa Pebbles cereal, after they allegedly used his likeness in a commercial.
In the “Cocoa Smashdown” commercial, a cartoon character resembling Hogan wrestles Fred and Barney (of the Flintstones cartoon) but then gets smashed by baby Bamm-Bamm.
According to the federal lawsuit, Hulk “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!’” He also claims that he has been harmed by “the unauthorized and degrading depictions in the Cocoa Smashdown advertisements.”
The lawsuit says Post Foods never sought or received Hogan’s permission to use his likeness and ignored Hogan’s requests to discontinue the ads.
Yes, yes dear Hulkster, it truly degrades and defames your other-wise pristine and carefully manicured public image to get "humiliated and cracked into pieces" by a prehistoric cartoon baby.
Yabba- Dabba- Doo indeed!